This BrandYourself profile is automatically optimized to show up high in Google

Lisa Bastian

Hello! I'm Lisa A Bastian CBC, owner of Bastian Public Relations

Hello, I'm Lisa Bastian, CBC. I love words and have enjoyed using them to tell stories about people, places and companies. I'm professional, ethical and dependable. For the past 25 years I've served clients nationwide by providing an array of public/media relations and editorial services (writing, editing, managing a staff) via a virtual agency with a network of seasoned communication veterans. I'm open to new projects for corporate, government and military clients. Contact me today to start a discussion on how I may help your organization. These days, I'm transforming myself into "Lisa 3.1" by learning new communication tools (e.g., social media, Internet marketing). Actually I'm an early adapter of online work, as I wrote/edited website copy before Year 2000 for various business sites (e.g., ecruiter.com, planetfeedback.com). I've also been fortunate to have won 30+ communications awards from IABC and other industry groups for simply doing work I enjoy. I must admit: I feel like a princess when assignments send me on all-expenses-paid research trips to fine European and North American cities where I interview high-level govt. and corporate leaders. However, I get the most satisfaction when projects introduce me to "carpe diem" people living virtuous lives with great enthusiasm. I especially applaud those unselfish individuals working to uphold the dignity and worth of others, from the pre-born to seniors. (That's why I founded Linkedin's Pro-Life Media & Communications group in 2009.)

Lisa Bastian's Background

Lisa Bastian's Experience

Managing Editor at Country Lifestyle magazine

December 2009 - March 2011

Bi-monthly San Antonio & Texas Hill Country lifestyle magazine; part of Blue Sky Publications group. Edited/proofed all copy, managed freelance staff, helped set editorial calendar, assisted art director with layout, represented magazine at public functions, etc. Wrote two award-winning profiles about national jeweler James Avery and Boerne entrepreneur Tom Cusick. Also held position 2006-07. Freelance.

Dir. of Corporate Communications / PR Consultant at InGenesis Medical Staffing

January 2007 - September 2009

Sole employee responsible for establishing/implementing various corporate communications activities for small healthcare staffing agency in progress of transforming into national, diversified healthcare services firm. Wrote nomination packages which delivered prestigious local, regional, multi-state awards honoring company, its president and/or Web site; e.g., 2009 Dept. of Commerce "Minority Service Firm of the Year" award (1 of 5 firms nationwide); listings as Inc5000 honoree (2009, 2008). Wrote content/site map for www.ingenesis.org and www.ingenesisarora.com. My PR efforts gained national exposure for firm, increased its credibility in staffing industry/community, and helped it win multi-million-dollar govt. staffing contracts. Contract PR consultant (1/07 - 4/09); PT Dir. of Corporate Communications (4/09 - 9/09).

Editor at Business SouthTexas

March 2007 - September 2007

Editor for monthly magazine--the "voice of the S. Texas business community"--mailed to well over 20,000 business people in 38-country region of South Texas (San Antonio/Austin and the border cities) as well as in Mexico, Canada and Washington, D.C. Managed freelance writers, worked closely with graphic designer and publisher on design, edited all copy, wrote major feature stories. My story about pandemic preparation in TX won major IABC Silver Quill award in 2008. Freelance (left when magazine ceased publication).

Editor, New Product Development at PCI Educational Publishing

2005 - 2005

San Antonio-based company selling nationally produces educational materials for Elementary Special Ed, Elementary Regular Ed, Secondary, At-Risk, and Early Academics. Served as Editor of K-12 educational materials (e.g., math, language arts, science, history) in New Product Development division. Exhibited outstanding copyediting, proofreading, fact-checking, organizational and communication skills; helped develop new and updated materials from pre-design to final-approval stages. Expected to achieve near 100% accuracy. Created, led editorial team charged with revamping internal processes to decrease editing time, improve product quality and increase profits. Assisted content editors as needed. PT position, FT schedule.

Public Relations Coordinator at "Super Saturday" Gifted Child Educational Program

1994 - 2000

Public Relations Coordinator (volunteer) and board member for Super Saturday, a nonprofit, parent-run educational program for gifted children (top 2% of population) annually serving 600+ youth aged 4 to 14. Cincinnati-based program presents two classes each Saturday, Oct. through March, during two terms -- about 40 different classes offered per term. Secured first professional logo with related branded clothing; helped create program materials; secured TV/print coverage; built positive internal/parental communications; etc. Volunteer (left when son became too old for program).

Media Relations Manager at Expo Group

1987 - 1991

Gained local publicity and wrote media kits for more than 30 public trade shows in five Midwest markets: Cincinnati Business Expo, Spring 1987-91; Fall 1988-90; Columbus Business Expo, Spring 1989-90, Fall 1989-90; Louisville Business Expo, Spring 1990-91, Fall 1989-90; Lexington Business Expo, Spring 1990; Dayton Business Expo, Spring 1988-91, Fall 1988-90; Cincinnati Travel, Sports & Boat Show 1986; Cincinnati Fall Home Show 1986; Dayton Home & Garden Show 1989-91; Cincinnati Industrial Expo Spring 1990; Cincinnati Construction Expo Fall 1990, Dayton Adult Toy Show 1988-90. Company formerly known as International Business Expo. Freelance (left to pursue other types of work).

Board Member at Cincinnati Editors Association

1984 - 1989

Former board member, newsletter editor, publications contest chair for decades-old Cincinnati Editors Association. At the time, was largest group of regional editors in the U.S.; now disbanded. Volunteer.

Editor, Marketing Department at PNC Bank/Central Trust Bank, Cincinnati operations

1987 - 1988

Editor, sole writer and photographer of The Bottom Line, monthly magazine for 3,000 employees of PNC Bank’s Cincinnati affiliate (formerly known as Central Trust before merger). Transformed publication from 4-page newsletter to 16-page full-color magazine. Also wrote customer financial newsletters. Direct report, assistant, to VP Marketing. Part-time (had to leave to care for sick child at home).

Technical Writer & Editor at NCR

1986 - 1987

As member of publications team, wrote and edited a series of technical manuals about software used in new computerized cash registers made by NCR, the Dayton-based global computer giant. Engineers often listened to my input and made software changes to improve usability of programming. Contract worker (left due to imminent downsizing of staff).

Account Executive at Dan Pinger Public Relations

1986 - 1986

Sole employee of prestigous agency Dan Pinger established in 1984. Worked with this well-known PR guru on media relations projects for clients such as ATP Tennis, PNC Bank/Cincinnati and Hart Productions (travel/sports convention center trade shows). Company later evolved into one of the Midwest’s oldest, most respected independent public relations firms; acquired in 2007 by Powers Agency.

Assistant Editor at St. Anthony Messenger

1981 - 1986

Edited national Catholic magazine (400,000+ monthly circulation. 1 million+ readership) plus books and newsletters published by The Franciscan Fathers. Wrote monthly two-page world news column, feature stories, editorials, press releases, newsletter articles, etc. Member of editorial board deciding content. Reviewed hundreds of query letters each month. Cincinnati, Ohio. Full-time

Marketing Director at Solarcrete Corporation

1980 - 1981

Wrote bi-monthly corporate newsletter and press releases for nationally franchised construction company using patented energy-savings system whereby concrete was sprayed onto special polystyrene panels used as walls. Erlanger, KY. FULL-TIME work. (Firm went bankrupt.)

Background Investigator at CACI International Inc

January 2012

Background Investigator retained by the U.S. Office of Personnel Management to conduct voluntary background investigations. My efforts support the work of government officials who are in charge of reviewing/granting/renewing security clearances to individuals seeking or retaining positions of national security or public trust.

Past President, Current Board Member at International Association of Business Communicators, San Antonio chapter

2001

Board member of San Antonio chapter since 2001. While President (2006-2008) led board of 10 business communicators; our efforts grew chapter from 42 to 70+ members in nation's seventh-largest city. Recruited, trained, mentored others in areas of programming, membership, media relations, sponsorship, etc. With help from board members/former presidents, ensured annual Bronze Quill awards programs, annual workshop and monthly professional development luncheons were successfully executed. Coordinated chapter's hosting duties of 2008 global IABC leadership conference in town. Represented chapter via regional and local meetings. Helped find key sponsors vital to chapter's fiscal health. Led efforts to secure new logos for chapter & Bronze Quill program. Past positions: President (two 1-year terms), VP Membership, VP Sponsorships and Co-Chair of Bronze Quill contest (2010 & 2011). Also former member of IABC/Cincinnati and IABC/Kansas City chapters. Volunteer.

Principal at Bastian Public Relations

April 1986

Principal of virtual agency specializing in writing, editing, publishing, and publicity. Partner with other business communicators, PR/ad agencies; contract talent for select companies. Key sectors: publishing, economic development, healthcare, banking, legal, meetings, travel/toursim, HR staffing. Projects completed for organizations such as: National Lawyers Association (newsletter editor), Procter & Gamble, NCR, San Antonio Chamber of Commerce, ATP Tennis, PNC Bank, American Hotel/Motel Assoc., Archdiocese of San Antonio, Meeting Professionals International, Alameda Museum (Smithsonian affiliate), Solera Holdings (website) Country Lifestyle (managing editor), Grubb & Ellis (PR, Cincinnati), International Business Expo (PR, 30+ trade shows), Reuben Donnelly/One Book Yellow Pages (PR, Cincinnati market)), River City Credit Union (customer service training), planetfeedback.com, e-cruiter.com, Texas Bariatrics Specialists (PR, web site), Swope Parkway Health Center (PR)--plus govts. of Canada, Mexico, New Jersey, Las Vegas (economic development brochures). Former Editor of Business SouthTexas magazine; Research Editor for 6 annual editions of "Business Plans Handbook" published by world's largest reference company. Co-author "Cincinnati: City of Charm" with Nick Clooney (10,000 copies,100 corp profiles). Writer: Mars Petcare US (employee mag) Ingram's, Corporate & Incentive Travel, Business Travel Management, Lodging, Mexicana Airlines, Christ Hospital Serving, Young & Healthy. Contributing Writer for The Meeting Professional, 42,000-circ. monthly, international magazine (1988-1996). Majority of 60+ articles were cover stories on all aspects of meetings industry. Won 4 awards for work. Did many press trips (Walt Disney World, Chicago, Reno). Contract Dir. of Communications (2011) for The Alexander House Apostolate, international marriage ministry offering parish-based programs, marriage coaching to thousands of couples nationwide. Newsletter & website editor.

Lisa Bastian's Education

University of Cincinnati

1976 – 1980

Certificate


University of Cincinnati

1976 – 1980

B.A.

Concentration: English Literature


Our Lady of Angels High School

1972 – 1976

High School degree

Concentration: college prep/journalism


Certifications

Certified Business Communicator


Lisa Bastian's Interests & Activities

Public Relations, editing, writing, pro-life causes, spending time with family, selling pearls at www.funpearls.com.

© 2025 BrandYourself - Manage your online reputation